Tom Hanks, the American actor, and Gayle King, the co-host of a CBS talk show, on Monday were warning fans about ads featuring imposters generated by artificial intelligence (AI).
In an Instagram post, “Beware,” Hanks said that showed a copy of an unauthorized digital version of him.
“There is a video out there promoting some dental plan with an AI version of me. I have nothing to do with it.”
The filmmaker’s message has obtained more than 111,700 “likes” since the Academy Award-winning actor posted it to his 9.5 million followers on Instagram on Sunday.
Gayle King, the co-host of CBC Mornings talk show, posted what she said was a fake video clip of her enticing viewers to click on a link to learn about her weight loss “secret.”
In her Instagram post, King said, “I have nothing to do with this company.”
“I’ve never heard of this product or used it! Please don’t be fooled by these AI videos.”
Protection against artificial intelligence being operated to imitate screen talent was among the problems opposed during a writers’ strike that paralyzed Hollywood until a current tentative agreement.
The continuing strike by Hollywood actors has yet to be resolved.
Productive AI programs burst into the spotlight late last year, with ChatGPT showing the capability to develop essays, poems, and discussions from the briefest prompts.
AI models have added abilities such as being capable of generating digital imagery on command, boosting worries the technology will be used to create “deep fake” pictures and videos that fool people into believing they are real.
Tech titans Google, Meta, and Microsoft are among those running to capitalize on the assurance of generative AI while attempting to avoid threats such as the technology’s possibility as a weapon for misinformation and cybercrime.
