Barcelona FC is set to make a distinctive statement during the upcoming Clasico match against Real Madrid by adorning their jerseys with the iconic Rolling Stones logo. This unusual design choice is part of the club’s innovative sponsorship agreement with the music streaming giant, Spotify.
The reigning La Liga champions inked a significant shirt sponsorship deal with Spotify in the previous year, and they are now taking their partnership to new creative heights. The memorable emblem of rock legends, the Rolling Stones, featuring an open mouth with a protruding tongue, will temporarily replace the standard Spotify logo on the front of Barcelona’s jerseys for the highly anticipated Clasico scheduled for October 28. This distinctive design will also be featured during the women’s Clasico in November.
Barcelona is renowned for its unique and bold jersey designs, having previously featured logos from diverse artists like Canadian rapper Drake and the cover artwork from “Motomami,” the third studio album by Spanish singer Rosalia.
The sponsorship agreement with Spotify not only extends to the jerseys but also includes naming rights for Barcelona’s famed Camp Nou stadium. It is reported that this comprehensive deal may be valued at up to 435 million euros (approximately $459 million) over multiple seasons.
This creative approach to jersey design comes as Barcelona works diligently to regain financial stability after experiencing economic challenges that led to the departure of the iconic Lionel Messi to Paris Saint-Germain in 2021. The Rolling Stones-themed jerseys are bound to turn heads during the Clasico and add a new dimension to the intersection of sports and music sponsorship.
