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Distinct Post > Sports > Cristiano Ronaldo Makes a $40 Million Power Move, Backs UFL in Pivotal Clash Against Messi’s EA Sports
Sports

Cristiano Ronaldo Makes a $40 Million Power Move, Backs UFL in Pivotal Clash Against Messi’s EA Sports

Claire Martin Published December 12, 2023
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In a continual display of the competitive spirit between football legends Cristiano Ronaldo and Lionel Messi, Ronaldo has recently unveiled a significant investment of $40 million in UFL, a free-to-play soccer video game set to rival eFootball, a game proudly endorsed by his Argentine counterpart.

Expressing his excitement about joining forces with UFL, Ronaldo praised the game’s commitment to a “fair, skill-first approach for gamers created by gamers.” According to reports from goal.com, Ronaldo envisions the project as a potential game-changer in the football gaming industry, poised to set a new standard.

Here we go!
⠀@Cristiano joins UFL as an investor!
⠀
We’re excited to work together on UFL and create a fair, skill-first game for football fans worldwide 🤝 pic.twitter.com/CyaEjIu2vu

— UFL (@UFLgame) December 12, 2023

Global Competition with EA Sports FC:

This strategic investment not only intensifies the competition between Ronaldo and Messi but also positions Ronaldo in direct rivalry with another major player in the global video game market, EA Sports FC. The move signals Ronaldo’s determination to make a significant impact beyond the football field.

UFL’s Unique Appeal:

What sets UFL apart is its commitment to offering free access to gamers without imposing any mandatory payments or subscription fees. This unique approach is anticipated to attract a broad audience, removing financial barriers and making virtual soccer gaming more accessible.

While a specific release date for UFL is yet to be announced, industry observers are eagerly awaiting the game’s launch on PlayStation and Xbox platforms in the near future. The absence of a financial burden coupled with the star power of Ronaldo is expected to contribute to the game’s widespread popularity.

The trend of associating renowned football players with video game franchises continues to gain momentum. Last month, Messi himself became the ambassador for eFootball 2024, adding another layer of excitement to the evolving landscape of virtual soccer gaming.

Cristiano Ronaldo’s bold venture into the realm of virtual soccer gaming with a substantial investment in UFL marks a significant chapter in the ongoing saga of competition between football legends in the digital arena. As these football titans align themselves with gaming franchises, fans can anticipate an even more dynamic and thrilling landscape in the world of virtual football. The success of UFL may well redefine the standards of football gaming, creating a new legacy in the process.

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