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Reading: Target removes Black History Month product after viral video points out misidentified Black icons
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Distinct Post > Business > Target removes Black History Month product after viral video points out misidentified Black icons
target-removes-black-history-month-product-after-viral-video-points-out-misidentified-black-icons
Business

Target removes Black History Month product after viral video points out misidentified Black icons

Editorial Team Published February 2, 2024
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Target has pulled an item celebrating Black history from its shelves over the misidentification of several Black icons. The “Civil Rights Magnetic Learning Activity” was removed from shelves for incorrectly identifying W.E.B. Du Bois, Booker T. Washington, and Carter G. Woodson.

“We will no longer be selling this product in stores or online,” Target said in a statement to USA TODAY on Thursday. “We’ve also ensured the product’s publisher is aware of the errors.”

USA TODAY also reached out to the book’s publisher, Bendon Publishing, but did not immediately get a response late Thursday.

The errors began getting attention after TikTok user @issatete posted a video showing the mistakes and comparing the misidentified people to historical photos. It had nearly 800,000 views by Thursday night after it was posted on Tuesday.

@issatete

Idk who needs to correct it but it needs to be pulled off the shelves nontheless. Any person could have missed the mistake but it just takes one person to point it out and ask for corrections #blackhistory #blackhistorymonth #blacktiktok

♬ original sound – Issa tete

In a follow-up video, she shared that she is a U.S. history teacher and that she did not want the errors to go unnoticed.

“I was not going to let that slide for my 200 students and I was not going to let that slide for my two babies who I am responsible (for) teaching,” she said.

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Editorial Team February 2, 2024 February 2, 2024
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