Linda Yaccarino is a well-known media executive who has recently been named the new CEO of Twitter by Elon Musk, the billionaire entrepreneur who acquired the social media platform in 2021. Yaccarino has an impressive career in advertising and media, having served as the former head of advertising at NBCUniversal, one of the largest media conglomerates in the world. In her new role at Twitter, Yaccarino will oversee the company’s business operations and attempt to turn the struggling platform into a profitable business.
Born in the United States, Yaccarino graduated from Penn State University and began her career in advertising with Turner Broadcasting System, where she worked for 15 years. During her tenure at Turner, Yaccarino held various positions, including Senior Vice President of Turner Entertainment Sales and Marketing. In 2011, she joined NBCUniversal as President of Ad Sales and Client Partnerships and later served as the Chairman of Advertising Sales and Client Partnerships for the media giant.
Throughout her career, Yaccarino has been known for her expertise in advertising, branding, and marketing. She has been credited with several major advertising campaigns and has helped to build brands for some of the world’s largest companies. In 2013, she was named one of the “100 Most Powerful Women in Entertainment” by The Hollywood Reporter, and in 2017, she was inducted into the Broadcasting & Cable Hall of Fame.
Yaccarino has also been involved in a number of philanthropic endeavors throughout her career. She has served on the board of several non-profit organizations, including the Ad Council and the Women’s Sports Foundation, and has been a strong advocate for women’s rights and gender equality in the workplace.
As the new CEO of Twitter, Yaccarino will face a number of challenges, including how to make the platform profitable and how to address concerns about the spread of misinformation and hate speech. However, her experience in advertising and media may prove to be a valuable asset in these endeavors, and she has expressed excitement about the opportunity to lead the social media giant into a new era.
