Rihanna is reportedly adding a new venture to her ever-growing business empire by stepping into the world of children’s fashion. According to Life & Style, the multi-talented singer and entrepreneur is planning to design a line of kid’s apparel, inspired by her experiences as a mother of two.
An insider revealed to the publication, “Rihanna has set her sights on designing for kids,” hinting at her excitement to create stylish and functional clothing for little ones.
This isn’t Rihanna’s first foray into the business world. She first partnered with Puma in 2015 to launch her debut fashion venture but stepped back from the collaboration in 2017 to focus on other priorities. Most recently, on June 13, 2024, she introduced Fenty Hair, her own haircare line, which has already received widespread acclaim.
Now, as she turns her attention to kids’ fashion, a source close to the pop star believes she’s found another niche to excel in. “She knows she can deliver stuff other parents will want,” the insider remarked.
Rihanna is also reportedly exploring eco-friendly parenting products. RadarOnline.com previously revealed that the singer has plans to launch a line of reusable cloth nappies, showcasing her commitment to sustainability.
This latest venture seems like a natural step for Rihanna, who shares two children with her partner, rapper A$AP Rocky. Last year, she welcomed her second son, following the birth of her first child, RZA Athelston, in 2022. According to reports, the couple may already be planning to expand their family further.
As a mother and a trendsetter, Rihanna’s move into children’s fashion is poised to bring her signature style and innovation to parents around the globe. Fans eagerly await the official announcement of her new line, which is sure to be as iconic as her previous ventures.
