Meghan Markle is back in the spotlight following the restock of her lifestyle brand, American Riviera Orchard — previously rumored under the working title As Ever — which quickly sold out once again. However, her growing business success has now drawn criticism, with some royal commentators alleging that her progress may be fueled by behind-the-scenes influence.
On June 20, Meghan surprised fans by restocking select products on her brand’s website, months after initially teasing a curated collection of goods. Much like the first launch, the latest items were reportedly sold out within hours, suggesting a strong demand among her supporters.
Meghan’s Rosé Wine Set to Launch July 1
Adding to the buzz, Meghan Markle has announced a new addition to her lifestyle line: a rosé wine set to launch on July 1. According to the Duchess of Sussex, the upcoming blend is crafted in Napa Valley, described as featuring “soft notes of stone fruit, gentle minerality, and a lasting finish.”

The announcement has reignited media coverage and sparked commentary from royal watchers — some of whom are less than impressed.
Royal Expert Claims Netflix Ties May Be Behind the Hype
Royal commentator Kinsey Schofield recently spoke with GB News, where she questioned how the brand’s momentum suddenly picked up after months of silence.
“Meghan claims she’s partners with Netflix. I assume they have the nice connections that helped get this up and running because everything seems to stall,” Schofield said, suggesting that Markle’s streaming deal may be providing strategic business advantages.
A Not-So-Subtle Jab at the Duchess
Schofield didn’t hold back while commenting on Meghan’s latest product — the rosé wine.
“The Duchess is now dabbling in drinks with her ever-expanding American Riviera Orchard brand, which is fitting because she has been whining for years,” she quipped.
She further added, “Word has it, it’s best served chilled, like her relationship with the British Royal Family,” alluding to the ongoing rift between Meghan, Prince Harry, and the rest of the royal household.
A Divisive Comeback in the Lifestyle Arena
While Meghan Markle continues to expand her entrepreneurial footprint, public opinion remains divided. Supporters applaud her for building a brand rooted in personal taste and California living, while critics argue that her royal past and Hollywood connections may be playing an outsized role in her success.
Whether her Netflix ties truly boosted the brand or not, one thing is certain: Meghan’s name continues to spark conversation — in both business and royal circles.