Selena Gomez sets the record straight: Rare Beauty isn’t going anywhere.
Amid swirling rumors about a potential sale of her beauty empire, Selena Gomez has made it clear—Rare Beauty is here to stay. In a candid new interview with Women’s Wear Daily on July 29, the singer and entrepreneur reassured fans that her focus remains firmly on growing and nurturing the brand she built from the ground up.
Selena Gomez Speaks from the Heart
Gomez, who recently got engaged to music producer Benny Blanco, emphasized that Rare Beauty is much more than a business venture—it’s a passion project deeply connected to her personal journey.
“I put my heart into it,” she shared. “I work really hard, and I love our community, especially my fans. They have gotten me through all of the ups and all of the downs of life, and they are with me.”
The 33-year-old pop star added that she deliberately avoids getting caught up in the logistics and business-side distractions. Instead, she remains grounded in her creative vision and the brand’s mission to promote self-love, mental health, and authentic beauty.
More to Come for Rare Beauty
Dismissing the rumors of a sale, Gomez hinted at exciting plans for Rare Beauty’s future. She confirmed her commitment to expanding the brand with new products and continuing to push boundaries in the beauty space.
“The future for Rare for me is just the fact that we want to continue to create products,” she said. “There’s still so much more room, there’s still so many places we could go.”
Rare Beauty has already made waves with inclusive makeup products and its latest launch—Rare Eau de Parfum, a fragrance praised for its accessible packaging and commitment to inclusivity.
CEO Shuts Down Sale Speculation
Backing Gomez’s comments, Rare Beauty CEO Scott Friedman also addressed the rumors, stating clearly that no decisions about a sale have been made.
“The rumors that have been out there have not been accurate,” he told the outlet. “We’re focused on doing what we do best, and we have no idea how that will evolve in the future years.”
This statement brought relief to Gomez’s loyal fan base, many of whom see Rare Beauty as a reflection of her values and resilience.
A Brand with Purpose
Since its launch in 2020, Rare Beauty has stood out in the saturated beauty industry for its mental health advocacy, diverse product range, and community-driven message. Gomez continues to play a hands-on role in its development, consistently engaging with her fans and using her platform to uplift others.
With Selena at the helm, it’s clear that Rare Beauty is not only thriving but evolving with purpose.
