Meghan Markle is set to broaden her horizons with the expansion of her lifestyle brand, As Ever, developed in partnership with Netflix as part of her and Prince Harry’s production company, Archewell Productions.
On August 11, Netflix officially announced the renewal of its multi-year deal with Archewell Productions, which includes several new film and television projects. However, the partnership will now also focus on growing Meghan’s lifestyle brand, As Ever, beyond its initial success.
Launched in April 2025, As Ever debuted with a curated collection of products that sold out within an hour, showcasing the brand’s strong market appeal. Netflix stated, “The brand, developed in partnership with Netflix, will continue expanding into new product categories.”
Meghan, 44, shared her enthusiasm about the collaboration, saying, “We’re proud to extend our partnership with Netflix and expand our work together to include the As Ever brand. My husband and I feel inspired by our partners who work closely with us and our Archewell Productions team to create thoughtful content across genres that resonates globally, and celebrates our shared vision.”
Netflix’s Chief Content Officer, Bela Bajaria, applauded the brand’s success, noting that As Ever items “consistently” sell out in record time, underscoring its popularity and potential for growth.
In addition to the business developments, Netflix also revealed plans for the much-anticipated second season of With Love, Meghan, set to premiere later this month, as well as a festive holiday special scheduled for December.
With this renewed partnership, Meghan Markle and Prince Harry continue to expand their creative and entrepreneurial ventures, strengthening their presence in entertainment and lifestyle sectors worldwide.
