China has a ban on women modeling lingerie on online shopping livestreams. To bypass this rule, online lingerie businesses are hiring men to do the modeling instead.
The ban, which is being implemented under China’s law against spreading obscene online material, has resulted in the closure of businesses that employed female lingerie models.
Xu even introduced a male model in December last year wearing a silk robe on the social media website Douyin, China’s version of TikTok.
However, The video got over 2,000 likes and a flood of commenters shared their opinion on the gender-bending decision.
