We acknowledge the significance of your online privacy and acknowledge that granting us permission to collect some personal information requires a great deal of trust. We seek this consent as it enables Distinct Post to offer a platform that amplifies the voices of the marginalized. By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Distinct PostDistinct Post
Aa
  • Home
  • Israel-Gaza Conflict
  • World
  • Entertainment
  • Style
  • Health
  • Sports
  • Business
  • Royals
Reading: Apple apologizes after ‘thinnest’ iPad Pro ad draws criticism: Report
Share
Aa
Distinct PostDistinct Post
  • Home
  • Israel-Gaza Conflict
  • World
  • Entertainment
  • Style
  • Health
  • Sports
  • Business
  • Royals
Search
  • Home
  • Israel-Gaza Conflict
  • World
  • Entertainment
  • Style
  • Health
  • Sports
  • Business
  • Royals
Follow US
Distinct Post > Business > Tech > Apple apologizes after ‘thinnest’ iPad Pro ad draws criticism: Report
apple-apologizes-after-thinnest-ipad-pro-ad-draws-criticism-report
Tech

Apple apologizes after ‘thinnest’ iPad Pro ad draws criticism: Report

Jake Miller Published May 10, 2024
SHARE

After showing an animation of musical instruments and other symbols of creativity being crushed, Apple apologized Thursday for its latest iPad Pro model’s advertisement sparked criticism, Ad Age magazine reported.

“Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. We missed the mark with this video, and we’re sorry,” Ad Age quoted the iPhone maker as saying.

An Apple spokesperson declined to comment but directed inquiries to the Ad Age report.

The advertisement titled “Crush” has over a million views on Apple’s YouTube channel and was shared by CEO Tim Cook on social media platform X. It shows a variety of creative tools and objects such as a camera, guitar, piano and paint being destroyed by an industrial crusher.

Meet the new iPad Pro: the thinnest product we’ve ever created, the most advanced display we’ve ever produced, with the incredible power of the M4 chip. Just imagine all the things it’ll be used to create. pic.twitter.com/6PeGXNoKgG

— Tim Cook (@tim_cook) May 7, 2024

Then the crusher reveals the newly unveiled iPad, symbolizing how much the new thinner model encompasses.

Online commenters criticized the ad as insensitive and an unwelcome departure from the company’s historic positioning of its brand as nonconformist, human-friendly, and an antidote to a dystopian, colorless world.

In a post on X, actor Hugh Grant said the ad showed “the destruction of the human experience courtesy of Silicon Valley.”

The destruction of the human experience. Courtesy of Silicon Valley. https://t.co/273XB3CfnF

— Hugh Grant (@HackedOffHugh) May 8, 2024

The Cupertino-California based tech giant unveiled the tablet on Tuesday with a new chip for artificial intelligence computing as it rushes to catch up with its Big Tech rivals in a race to dominate the emerging technology.

Apple said the iPad Pro, which became available for order on Tuesday, has upgraded displays and is “the thinnest Apple product ever.”

You Might Also Like

NASA Confirms Asteroid 2024 YR4 May Strike Moon in 2032

China Launches Tianwen-2 Probe for Groundbreaking Asteroid Mission

Apple Music Unveils New ‘Sound Therapy’ Collection Featuring Reimagined Tracks by Top Artists

Strongest Evidence of Life Beyond Earth Found on Planet K2-18b

AI-Powered Travel Planning Takes Over: The Decline of Traditional Travel Agencies

Jake Miller May 10, 2024 May 10, 2024
Popular News
Entertainment

Who Holds the Key to Kim Kardashian’s Heart After Pete Davidson?

Jake Miller Jake Miller November 21, 2023
Japan criticizes MP’s surprise visit to Russia
Meghan Markle Reportedly Cast Aside from Royal Family Over Decision to Snub King Charles
Meghan Markle and Prince Harry’s Enigmatic Night Out at Beyoncé’s Concert
Bill Gates Allegedly Blackmailed by Jeffrey Epstein over Alleged Affair with Russian Player

Categories

  • Market
  • Tech
  • Fitness
  • Food
  • Celebrity
  • Fashion
  • Beauty
  • Football
  • Cricket
  • Entertainment
    • Celebrity
    • Movies
    • Television
  • Style
    • Arts
    • Beauty
    • Fashion
  • Health
    • Fitness
    • Food
  • Sports
    • Baseball
    • Basketball
    • Cricket
    • Football
    • Olympics
  • Business
    • Market
    • Tech
Useful Links
  • About us
  • Privacy policy
  • Term Of Use

2023 © Distinct Post News & Media. All Rights Reserved.

Welcome Back!

Sign in to your account

Lost your password?