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Distinct Post > Business > Tech > MrBeast voices concern over “deepfake scam ads” going viral on social media
mrbeast-voices-concern-over-deepfake-scam-ads-going-viral-on-social-media
Tech

MrBeast voices concern over “deepfake scam ads” going viral on social media

Claire Martin Published October 3, 2023
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Jimmy “MrBeast”, took to social media platform X, formerly known as Twitter, on October 3 to voice his concern over a new trend that is taking over social media platforms. 

With attached a 15-second clip, James Stephen Donaldson, known professionally as MrBeast, showed his audience and fans a deepfake version of him which is promoting a fake iPhone 15 Pro giveaway for “10,000 lucky people.”

Lots of people are getting this deepfake scam ad of me… are social media platforms ready to handle the rise of AI deepfakes? This is a serious problem pic.twitter.com/llkhxswQSw

— MrBeast (@MrBeast) October 3, 2023

In a bogus video, the deepfake MrBeast said, “If you’re watching this video, you’re one of the 10,000 lucky people who’ll get an iPhone 15 Pro for just $2. I’m MrBeast and I’m doing the world’s largest iPhone 15 giveaway. Click the link below to claim yours now.”

MrBeast, the prominent YouTuber, then claimed that several people had been receiving and watching the deepfake ad. He wondered if social media platforms are “ready to handle” the rise of artificial intelligence-powered scams.

MrBeast said, “Lots of people are getting this deepfake scam ad of me… are social media platforms ready to handle the rise of AI deepfakes? This is a serious problem.”

X and Elon Musk “predicted” the rise of AI deepfake, according to @TheRabbitHole84.

𝕏 and @elonmusk predicted this which is why account verification has been so heavily pushed.

— The Rabbit Hole (@TheRabbitHole84) October 3, 2023

“𝕏 and Elon Musk predicted this, which is why account verification has been so heavily pushed.”

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