A class action lawsuit has been filed against Tesla, accusing the electric vehicle (EV) manufacturer of making false promises regarding free supercharging for buyers of its Model S and Model X vehicles. The lawsuit alleges that Tesla engaged in deceptive advertising, ultimately leading consumers to pay more for their vehicles based on the promise of free supercharging.
The plaintiff, Sean Cohen, contends that Tesla ran an online marketing campaign between April 20 and June 30, 2023, offering three years of unlimited free supercharging to buyers of the Model S and Model X. Cohen argues that Tesla never intended to provide this service as advertised and that the misleading promotion influenced his purchasing decision.
Cohen seeks to represent a California class of consumers who have purchased Tesla Model S or Model X vehicles for personal use since May 17, 2019. He maintains that the cost of supercharging an EV is a significant factor for buyers, which is why Tesla prominently featured the “3 Years of Free Supercharging” in its marketing materials.
The lawsuit lists several charges against Tesla, including fraud, unjust enrichment, and negligent misrepresentation. Additionally, it alleges violations of California’s Unfair Competition Law, False Advertising Law, and Consumers Legal Remedies Act.
Cohen demands a jury trial and seeks declaratory and injunctive relief. He also requests compensatory, statutory, and punitive damages, not only for himself but for all class members who were similarly affected by Tesla’s alleged deceptive advertising.
This legal action against Tesla comes amid increasing scrutiny of the company’s advertising practices, raising questions about how it will handle promotions and claims in the future.
