Hip-hop sensation Cardi B is poised to make a dazzling Super Bowl entrance as she takes center stage in a new game-day commercial for NYX Professional Makeup. The 31-year-old “Bongos” rapper, known for her chart-topping hits, has officially entered the beauty scene with this being her first collaboration in the makeup industry.
Expressing her enthusiasm for the partnership, Cardi B shared, “NYX is a brand that I’ve used since high school, and that’s why it’s so special to partner with them for this campaign.” The Grammy winner highlighted NYX’s reputation for affordable and quality products, emphasizing her long-standing connection with the brand.
A sneak peek, released ahead of the full 30-second commercial’s premiere on February 11, showcases Cardi B playfully engaging with NYX’s Duck Plump gloss. The humorous clip features her iconic laugh as she explores the product, injecting her signature charisma into the campaign.
The commercial, aiming to challenge male stereotypes, features a powerful cast of women led by Cardi B and takes a humorous approach to the “plumping sensation” associated with the lip product. The vibrant red shade, “Cherry Spice,” part of Duck Plump’s collection, will take center stage in Cardi B’s Super Bowl glam.
Fans can actively participate in the collaboration through various channels, including digital platforms, social media, and even real-life interactions at tailgates hosted at select ULTA stores across the U.S. The partnership promises surprises and engaging content on NYX’s social media channels, spanning TikTok, Instagram, and X (formerly Twitter).
As the Super Bowl excitement builds at Las Vegas’ Allegiant Stadium, Cardi B’s NYX collaboration adds a touch of glamour to the iconic event. With Usher headlining the halftime show, this year’s game promises to be a star-studded affair, bringing together football, music, and the captivating Entertainment Capital of the World. Cardi B’s Super Bowl debut is set to be a touchdown in both the beauty and entertainment realms.
