Johnny Depp and Dior Sauvage have extended their fragrance partnership for three more years, with a reported $20 million deal, making it one of the most profitable celebrity fragrance deals in recent years.
Despite the ongoing controversy surrounding Depp’s court battle with ex-wife Amber Heard, Dior Sauvage has decided to keep him as the face of the fragrance since it launched in 2015. The CEO of Dior’s parent company LVMH, Bernard Arnault, attributes the success of Dior Sauvage to the image of Johnny Depp, making the partnership all the more valuable.
The announcement of the partnership comes just ahead of the Cannes Film Festival, where Depp’s latest film, Jeanne du Barry, is set to premiere on May 16th. The film marks Depp’s first major role since the controversy surrounding his personal life and the Dior Sauvage deal seems to coincide with his comeback.
Jeanne du Barry is an upcoming French biographical drama film directed by Maïwenn and features a star-studded cast including herself, Johnny Depp, Pierre Richard, Benjamin Lavernhe, Noémie Lvovsky, Pascal Greggory, Melvil Poupaud, and India Hair.
The continued partnership between Dior Sauvage and Johnny Depp shows the brand’s commitment to standing by their spokespeople, even in the face of controversy. It also demonstrates the value that celebrity partnerships bring to the fragrance industry, with companies willing to invest large sums of money to secure the right celebrity to represent their brand.
The success of Dior Sauvage also shows how a well-crafted marketing campaign can help to drive sales and build brand awareness. By aligning the brand with a high-profile celebrity like Johnny Depp, Dior Sauvage has been able to generate buzz and interest around its products, leading to increased sales and revenue.
Overall, the continued partnership between Johnny Depp and Dior Sauvage is a testament to the power of celebrity endorsements and the value they bring to brands in the fragrance industry. It will be interesting to see what other partnerships arise in the future, and how they will continue to shape the industry.