Kanye West, the American rapper, has made headlines once again with the opening of his new Yeezy office in Los Angeles. The 45-year-old rapper’s new office is located on Melrose Avenue, between Laurel and North Edinburgh streets, and is adjacent to the Adidas office.
The news of West’s new office was revealed by Donda Times, a fan site dedicated to the rapper. The site reported that the new office is only separated from a hairdresser’s shop by the sportswear giant’s tower.
West collaborated with Adidas under the Yeezy banner in 2013, and the two launched their first products in 2015. However, in October 2020, Adidas cut ties with West after he made an anti-Semitic remark. The company stated that it does not tolerate any form of hate speech.
Adidas revealed that the unsold Yeezy merchandise would further hit the company’s profits by €500 million in 2023 if not repurposed. The company’s CEO Bjørn Gulden has admitted that cutting ties with the Yeezy brand is “hurting” the business. In the first quarter of 2023, Adidas slashed sales after Yeezy lost by €400 million.
West’s new Yeezy office is being seen as a comeback for the rapper, as he appears to be taking a jab at the sportswear giant. The move has received praise from many of his fans on social media, who believe that the new office signifies the rapper’s resurgence.
West is known for his innovative approach to fashion, and his Yeezy brand has been a major player in the sneaker and streetwear industry. The opening of his new office is expected to provide him with a platform to continue to grow his brand and make further contributions to the fashion industry.
In conclusion, Kanye West’s new Yeezy office adjacent to the Adidas office in Los Angeles has garnered a lot of attention. The move is being seen as a comeback for the rapper and has received praise from his fans. It remains to be seen what impact this will have on the fashion industry and the Yeezy brand.