Kim Kardashian took on the viral “of course” TikTok trend by giving a look inside her SKKN BY KIM office in a video uploaded to the platform on Wednesday. The nearly minute-long clip began with Kardashian standing in a hallway filled with her magazine covers.
She then stepped into her glam room that had a mannequin with her custom measurements, walked past a wall filled with a giant television screen showing her beauty campaigns, and a desk with a 3-D model of “my brain and my plane.”
In another room, the brand’s products were positioned across its walls. She ended the video by showing off a room she said was “custom Rick Owens.” On Tuesday, Kardashian teased a big announcement on the SKKN BY KIM Instagram account.
“Alright, guys, so I have been reading the comments on the SKKN account, and so many of you want us to bring color cosmetics back,” she says at the start of the video before reading fan comments asking her to create new makeup products.
After blowing a kiss and saying, “Guys, I hear you,” the video ends with the date Jan. 26, 2024, flashing on the screen.
The brand’s debut collection launched in June 2022. Kim Kardashian said that being diagnosed with psoriasis — an autoimmune disorder that causes scaly, red, and often itchy patches on the skin — served as her inspiration for the brand.
“What began as a psoriasis diagnosis became the catalyst for my journey of skincare discoveries, inspiring me to learn more about my skin and how to care for it,” she said in a press release.
“Working with some of the top dermatologists and estheticians over the years has given me the incredible opportunity to learn from their expertise — and I knew I had to share my learnings.”
SKIMS, Kardashian’s shapewear brand, has also seen similar praise from fans. The brand has collaborated with celebrities like Cardi B, Kim Cattrall, and Patrick and Brittany Mahomes.
In October, the brand became the official underwear partner of the National Basketball Association (NBA), the Women’s National Basketball Association (WNBA), and USA Basketball.
In a press release, the brand said it was the start of a multiyear partnership that will “leverage the power of basketball to generate excitement and demand.”
