Hailey Bieber is on track to join the ranks of beauty moguls and billionaires with her rapidly growing skincare brand, Rhode. The model and entrepreneur’s company has made a staggering $90 million—an amount that was initially projected for the last two months of 2024 alone.
Rhode’s success mirrors that of other prominent beauty industry powerhouses like Rihanna and Selena Gomez. Rihanna’s Fenty Beauty was valued at $2.8 billion, and Selena Gomez’s Rare Beauty was valued at $2 billion. Both stars became billionaires thanks to their brands, and now Hailey Bieber seems poised to follow in their footsteps.
Rhode’s Rapid Rise to Success
In less than three years, Rhode has gained significant traction in the competitive beauty market, and many industry insiders believe that Hailey could be on the path to becoming a billionaire herself. A source close to the brand shared with Life & Style, “People think that achieving billionaire status is very much within her reach—thanks to Rhode.”
The success of Rhode in such a short amount of time is described as “absolutely phenomenal” by those close to Hailey. With the company surpassing expectations, the future looks bright for the model-turned-entrepreneur.
In It for the Long Haul
While the brand’s rapid financial success could lead Hailey to cash out today, sources reveal that she has no plans to sell. “She’s made it very clear that she’s in this for the long haul,” an insider revealed. Hailey’s commitment to Rhode goes beyond the allure of quick profits, as she continues to pour her passion and vision into the brand’s growth.
Hailey’s Personal Commitment to Rhode
Despite her fame as Justin Bieber’s wife and a social media influencer, Hailey is determined to create a brand with substance. “Hailey isn’t just slapping her name on the products to make a quick buck,” the source explained. “She has developed each product from the ground up with the goal of creating skincare that actually works.”
Having struggled with her own skincare issues in the past, Hailey is dedicated to offering products that address real needs. “Over the years, she has tried so many products, and a lot of them only made her complexion worse,” the insider shared. This firsthand experience drove her to create Rhode with clean, effective formulations.
Clean Skincare With Minimal Ingredients
The philosophy behind Rhode’s products is simple yet powerful: clean, minimal ingredients that deliver real results. As someone who uses the products herself, Hailey is committed to standing behind each product she offers. “The whole aim of her label is to offer clean products with minimal ingredients because ultimately, she uses everything herself and wants to be able to stand behind it,” the source added.
Hailey’s hands-on approach to product development has resonated with customers, and her dedication to clean beauty is setting Rhode apart from the competition.
Final Thoughts
Hailey Bieber’s journey with Rhode has proven to be an extraordinary success story, one that could lead her to join the ranks of beauty billionaires like Rihanna and Selena Gomez. With her focus on clean, effective skincare, Hailey is creating a brand that isn’t just about celebrity endorsement but about personal passion and authenticity.
As Rhode continues to flourish, fans and industry experts alike are eager to see just how far Hailey will go in building her beauty empire.
