Harry Styles, the celebrated singer and style icon, is making waves in the fashion industry with his recent investment in the British fashion brand Steven Stokey-Daley. This strategic move was unveiled at the S.S. Daley fall 2024 show in Florence, Italy, where the 29-year-old Fine Line artist announced his minority stake in the burgeoning fashion house.
The collaboration between Styles and Steven Stokey-Daley, a 27-year-old visionary designer, is described as “organic.” Stokey-Daley shared, “One of the really nice things is, Harry approached me and sort of made it apparent that he was a fan of what we’re doing.” The admiration is mutual, with the designer expressing, “And of course, I’m very much a fan of his.”
Together, Styles and Stokey-Daley envision propelling S.S. Daley into a modern British heritage house, focusing on brand longevity and business expansion. The investment from Styles provides the necessary financial backing to revamp the direct-to-consumer website, hire staff, and support a sustainable and long-term growth strategy.
The journey began in 2020 when Harry Lambert, a renowned celebrity stylist, scouted emerging designers via Instagram and discovered Steven Stokey-Daley. The collaboration materialized when Stokey-Daley shared pieces from his graduate collection, prominently featured in Styles’ “Golden” music video.
The “Golden” music video became a turning point for Stokey-Daley, witnessing a surge in orders and heightened exposure. Styles showcased an array of creative outfits in the video, ranging from a white long-sleeved shirt to unique combinations like a yellow bucket hat with long pants and a light blue suit jacket over a button-down and checkered pants. The collaboration highlighted Styles’ influence in shaping emerging designers’ careers.
With the recent investment, S.S. Daley is set to embrace a new era, incorporating sustainability initiatives and embarking on a path of long-term expansion. Styles’ support extends beyond the aesthetic, emphasizing the importance of responsible growth and a commitment to ethical fashion practices.
Beyond the collaboration with Styles, S.S. Daley has secured its place in prominent retail outlets such as Saks Fifth Avenue, Dover Street Market, Matchesfashion, and Bergdorf Goodman. The brand’s unique blend of creativity and craftsmanship continues to captivate the fashion world.
Harry Styles’ investment in Steven Stokey-Daley marks a significant chapter for both the artist and the emerging designer. As S.S. Daley sets its sights on the future, the partnership between Styles and Stokey-Daley promises to redefine the brand and contribute to the evolution of British fashion. With a shared vision for innovation and longevity, this collaboration is poised to leave an indelible mark on the fashion landscape.
