K-pop girl group Itzy has made a highly anticipated return with their music video for “Cake,” marking their first Korean comeback in eight months since the release of “Cheshire.” Fans were thrilled about the new album, which features a bright and cheery summer concept, centered around the theme of self-focus and individuality.
However, some netizens have expressed mixed feelings, comparing it to their previous summer release, “Sneakers.”
Opinions among fans vary, with one writing, “It’s better than ‘Sneakers,’ but I can’t see any of Itzy’s unique colors. I understand what people are saying.” Another remarked, “Even smaller companies invest a lot and come out with great music videos. Even if the song is boring, a high-quality MV can save it, but this feels like they gave up halfway.”
One user mentioned that Itzy has struggled to showcase their image since “Wannabe,” stating, “I feel like Itzy’s songs after ‘Wannabe’ haven’t been able to bring out their strong points. I think that’s such a pity. They’re really a crazily talented group.”
Some netizens observed that girl groups from JYP Entertainment, Itzy’s agency, have been releasing similar music, saying, “Perhaps because JYP’s girl group’s unique colors are all getting mixed up, it’s hard to tell them apart now.”
