Justin Bieber is stepping back into the fashion game — and fans are already buzzing with excitement.
After years of speculation, the pop sensation has officially begun teasing his new fashion brand, SKYLRK, offering followers a glimpse into what appears to be his next major creative chapter. Over the past few days, Bieber dropped a series of cryptic yet stylish Instagram posts featuring pieces from the upcoming label.
The first post revealed colorful sweatshirt sleeves stamped with the sleek SKYLRK logo. This was soon followed by more fashion-forward content: cozy beanies, neatly stacked sweatshirts, and a mood board that radiated Bieber’s signature streetwear vibes.
One image caught particular attention — a red hoodie, oversized sunglasses, and a blue puffer-textured phone case, all captioned with a single chef emoji. The message was clear: Bieber’s cooking up something big.
Although the brand’s official Instagram account remains empty for now, it has already begun attracting followers, including Bieber’s wife, Hailey. Fans who’ve followed the journey closely know this launch has been a long time coming.
Back in 2023, Bieber filed trademarks under SKYLRK Holdco, LLC, reportedly joining forces with his longtime friend and creative collaborator, Neima Khaila. Though the rollout was quietly delayed, the singer had already been spotted in public wearing early SKYLRK pieces — including a pair of sneakers bearing the brand’s name.
The launch has also sparked speculation about Bieber’s previous label, Drew House, which is no longer linked in his Instagram bio, suggesting a possible transition in focus.
While an official release date has yet to be announced, fans eager to be first in line can now sign up for updates on the brand’s website.
With SKYLRK, Bieber seems ready to redefine his fashion legacy — and the countdown has already begun.
