Kanye West, the rapper and fashion mogul known for making bold moves, has once again changed his name—this time to “Ye Ye.”
According to new business documents obtained by Page Six, West’s chief financial officer, Hussain Lalani, recently filed updated paperwork in California listing the rapper’s new name as “Ye Ye.” This is the second legal name change for the artist, who officially became “Ye” in 2021 after dropping both his first and last names.
Previously, some of West’s legal and business filings listed him as “Ye West.” Now, this updated moniker appears in official documents related to his businesses, including Yeezy Apparel, Yeezy Record Label, LLC, and Getting Out Our Dreams Inc., where “Ye Ye” is listed as the manager or member name.
This latest change reflects West’s ongoing reinvention, both personally and professionally. Known for pushing boundaries in music, fashion, and branding, the rapper’s identity shifts often come with bigger moves in the creative world.
Though West has not yet made a public statement about the new name, fans and industry insiders are watching closely to see how this latest evolution plays into his future projects. Whether it’s music, fashion, or business, one thing remains constant: Ye Ye is always making headlines.