Kanye West’s impact on wife Bianca Censori’s fashion choices reportedly comes at a steep financial cost—but it’s a price he’s willing to pay. The couple, known for their high-profile appearances and daring style, has sparked widespread attention, especially after Censori’s nearly nude walk on the 2025 Grammys red carpet.
According to a recent report by The Sun, Kanye regularly spends tens of thousands of dollars to control his wife’s wardrobe. One standout example is the $120,000 fee for the see-through dress Bianca wore at the Grammys. Another extravagant splurge included a $100,000 payment to convince her to wear a candy lingerie set during a public outing in New York—a look that was initially rejected by Bianca until Kanye’s financial incentive swayed her.
“A lot of the outfits aren’t to her taste,” a source told The Sun. “But she tells him she will wear them — if she’s paid.”
So far, Kanye’s obsession with curating Bianca’s bold style reportedly amounts to around $400,000. However, the arrangement appears to benefit both parties. The source added that Bianca is savvy about the situation, “turning every outfit into a paycheck,” knowing she plays a crucial role in Kanye’s public image.

A representative for Kanye joked to Page Six that the extravagant candy outfit’s price tag was the result of “creative differences,” noting that the plan ultimately fell apart when Bianca ate part of the edible ensemble.
Another insider emphasized,
“The truth is he needs her. Without her bold looks and presence, people wouldn’t pay nearly as much attention to them.”
Kanye and Bianca: A Fashion Power Duo
This high-stakes fashion dynamic highlights how Kanye West leverages Bianca Censori’s daring style as part of his broader public persona. Whether on the red carpet or during private outings, the couple continues to turn heads—proving that in their world, fashion is both art and business.