Kim Kardashian is reportedly furious after learning that Kanye West and his wife Bianca Censori are launching beauty and fashion brands designed to rival her billion-dollar SKIMS and SKKN businesses.
According to sources speaking to Radar Online, the couple’s new venture is part of Kanye’s strategy to challenge Kim on multiple fronts. Bianca, who married Kanye in December 2022, recently unveiled a new website and teased a mystery launch set for December 11.
“This project goes way beyond fashion,” a source revealed. “Kanye sees this as his revenge play – he’s determined to outdo Kim on every front. Bianca’s brand is being crafted to mirror hers on purpose.”
Insiders say Kim feels personally targeted by the move, believing that Kanye is orchestrating the plan to publicly humiliate her.
“Kim is convinced Kanye is pulling all the strings here. He’s been hinting for months that he’s planning to ‘reclaim his crown’ and make Bianca the next superstar,” the source added.
Kim has reportedly been holding emergency strategy meetings with her team to navigate the situation. Sources claim she feels trapped in an exhausting cycle, constantly anticipating the next move from her ex-husband.
“She feels stuck in a cycle she can’t break. Whenever Kim starts to move on, Kanye finds another way to pull her back into the drama. It’s draining – she’s always on edge, waiting for the next thing he’s going to do,” an insider said.
With both sides preparing for a high-stakes brand rivalry, the drama between Kim, Kanye, and Bianca shows no signs of slowing down — and fans are watching closely as this billion-dollar showdown unfolds.
