Kim Kardashian is shaking up the beauty industry once again with a bold new business move. The reality TV star and entrepreneur announced that her beauty brand, SKKN by KIM, will officially merge with SKIMS, her highly successful shapewear and apparel line.
The 44-year-old mogul made the announcement on Friday, March 21, through SKKN’s official Instagram account, surprising fans with the unexpected update. “We’re excited to announce SKIMS has acquired SKKN by Kim!” she shared, marking the beginning of a new chapter for her beauty empire.
SKIMS Expands into Beauty and Fragrance
Originally launched in 2019 as a shapewear brand, SKIMS has grown into a multi-category fashion powerhouse. With this latest merger, the brand will now expand into cosmetics, skincare, and fragrance, transforming SKIMS into a comprehensive lifestyle brand.
Kardashian also encouraged fans to grab their SKKN essentials while they last, stating, “Enjoy your favorite SKKN essentials for a limited time as we prepare to relaunch under the SKIMS brand. Follow @skims for updates while we work to create something new.”
A Legacy of Reinvention
Kim’s journey in the beauty industry has seen multiple reinventions. She originally launched KKW Beauty, which was later rebranded as SKKN by KIM in 2021. After pausing operations in 2022, this latest move signals a fresh start as she integrates beauty into her SKIMS brand.
Speaking about her vision in an earlier interview with The Hollywood Reporter, Kardashian shared: “My mission has always been to create products that resonate deeply—whether it’s shapewear and lingerie that empowers or makeup and skincare that transforms.”
What’s Next for SKIMS Beauty?
While the relaunch is still in development, Kardashian has confirmed that the new SKIMS beauty products will debut in 2026. Until then, fans can look forward to updates as she prepares to expand her ever-growing empire, solidifying her dominance in both fashion and beauty.
