Meghan Markle marked a special double celebration on Tuesday, August 5, as she unveiled the latest addition to her wine brand, As Ever. The Duchess of Sussex released the much-anticipated 2024 Napa Valley Rosé, just one day after celebrating her 44th birthday.
The launch was announced in As Ever’s newsletter with a cheerful toast to the new vintage: “It’s here — our 2024 Napa Valley Rosé.” Meghan herself shared a glimpse of the festivities on Instagram, posting a short video where she popped open a bottle using an As Ever branded wine opener, saying simply, “Here we go…” as the cork flew.

The official As Ever Instagram page also promoted the new rosé with an elegant photo and the inviting caption, “C’est l’heure. Enjoy your last sips of summer with the newest vintage of our beloved Napa Valley Rosé.”

The wine is now available for purchase on Wine.AsEver.com. Pricing starts at $30 per bottle, with options to buy sets of three bottles for $90, half-cases for $159, and full cases priced at $300.
This launch adds to Meghan Markle’s growing success as a wine entrepreneur, perfectly timed with her personal milestone. Fans and wine lovers alike are eager to try the new vintage and raise a glass to the Duchess’s continued achievements.