Meghan Markle is putting rumors to rest with an exclusive behind-the-scenes video highlighting her personal involvement in her lifestyle brand, As Ever. The Duchess of Sussex posted the footage just a day after being criticized for allegedly not making her own jams and spreads.
In her Instagram post, Meghan wrote:
“A little behind the scenes of @aseverofficial. Hope you enjoy your treats when they arrive this week!”
Inside Meghan’s Montecito Home and As Ever Production
The video offers fans a rare glimpse into Meghan’s life at her Montecito residence, shared with Prince Harry and their two children, Prince Archie and Princess Lilibet, who even makes a brief appearance.
Throughout the clip, Meghan can be seen handling various ingredients featured in As Ever’s product range, including teas, honey, cookie mixes, and spreads. She is shown inspecting fresh raspberries from her garden, carefully pouring jam into jars, and overseeing the preparation process—clearly taking an active role in the brand’s creation.
Responding to Criticism from MasterChef Alum
The video comes after Donna Collins, owner of The Jelly Queens and a MasterChef alum, expressed doubts about Meghan’s involvement. Speaking to the Daily Mail, Collins said:
“I don’t know who’s making her spread, but we all know it’s not Meghan.”
She further criticized the product, calling it “a real disappointment.”
Meghan’s behind-the-scenes footage serves as a direct response to these claims, offering transparency and showing her dedication to her brand.
What This Means for As Ever
Meghan Markle’s As Ever brand has been praised for its focus on natural ingredients and wellness. The recent video strengthens the brand’s authenticity, reassuring customers of Meghan’s personal commitment to quality and craftsmanship.
Conclusion
By sharing a candid look at her involvement in As Ever’s production, Meghan Markle not only answers critics but also connects with her audience on a deeper level. Fans can now appreciate the Duchess’s hands-on approach as she continues to grow her lifestyle brand.
