Netflix has just released a trailer for its highly anticipated limited series Apple Cider Vinegar, which takes a deep dive into the story of Belle Gibson, the Australian influencer whose wellness empire was built on deceit.
The show centers on the rise and fall of Gibson’s fraudulent empire, set against the backdrop of the birth of Instagram. It follows two women who, in an attempt to cure their life-threatening illnesses through wellness practices, inadvertently influence global online communities. However, the narrative takes a dark turn when it is revealed that not everything is as it seems.
According to the official logline: “Set at the birth of Instagram, Apple Cider Vinegar follows two young women who set out to cure their life-threatening illnesses through health and wellness, influencing their global online communities along the way. All of which would be incredibly inspiring if it were all true.”
Netflix has described the series as a “true-ish story based on a lie,” focusing on the wellness empire’s rise and eventual collapse, exploring the culture that fueled it and the people who helped tear it down.
In the trailer, Kaitlyn Dever plays Belle, a charismatic influencer whose carefully curated online persona hides her deceptive ways. Belle’s path intersects with Milla Blake (Alycia Debnam-Carey), a cancer survivor and popular blogger, and the two initially bond over their shared wellness journey. However, their relationship takes a turn when Milla begins to suspect that Belle may not be as genuine as she appears. Tensions build when Milla’s friend Chanelle (Aisha Dee) expresses concern over Belle’s ulterior motives, to which Milla responds, “Of course she does. She’s competitive with me.”
As the series unfolds, we see Belle’s rise to social media fame and her carefully constructed image of wellness, all while hospital imaging and personal struggles hint at the cracks in her façade. The trailer showcases a particularly tense moment where Milla declares, “I want to destroy her,” revealing just how far Belle’s deception has gone.
Apple Cider Vinegar also features an ensemble cast, including Alycia Debnam-Carey, Aisha Dee, Tilda Cobham-Hervey, Ashley Zukerman, Mark Coles Smith, and others. With its gripping storyline and star-studded cast, the series promises to be a powerful exploration of deception, influence, and the dark side of the wellness industry.
The series is set to drop soon on Netflix, and fans are eager to see how the events of Belle Gibson’s rise and fall unfold on screen.
