Ariana Grande’s management team is reportedly voicing dissatisfaction with her manager, Scooter Braun, in the wake of the media storm surrounding Grande’s relationship with fellow artist Ethan Slater, her co-star in the musical “Wicked.”
Sources indicate that Ariana Grande’s team requested Scooter Braun, who manages her career, to interrupt his European vacation and promptly return to New York to assist in managing the escalating situation. However, it’s alleged that Braun declined this request, stating, “I deserve a vacation,” and chose to continue his time off.
This development joins an expanding list of music industry notables who have purportedly chosen to sever professional ties with Braun’s SB Projects in recent times. Artists like Demi Lovato, Idina Menzel, renowned for her role in “Frozen,” and Justin Bieber have reportedly sought to part ways with the high-profile manager.
It’s worth noting that Scooter Braun has been at the center of a high-profile feud with Taylor Swift since 2019. The dispute began when Braun acquired Big Machine Records, Swift’s former label, along with the rights to her first six studio album master recordings. In a significant move, Braun sold these master recordings to an investment fund in November 2020 for a reported sum exceeding $300 million.
Taylor Swift’s criticism of Braun has been widely publicized, with her referring to him as a “bully” and emblematic of “toxic male privilege in our industry.” This ongoing feud underscores the complexities artists face in retaining control over their creative output and artistic legacy within the music business.
As Ariana Grande’s management expresses their concerns over Braun’s handling of the media frenzy, it brings into focus the intricate dynamics between artists, their representatives, and the challenging decisions made in the pursuit of managing public perception amidst high-stakes situations.
