Taylor Swift’s fervent fanbase, famously known as the Swifties, have yet again demonstrated their unyielding support for the pop sensation. Still, their enthusiasm had an unexpected consequence this time – crashing an entire app. The incident occurred after Taylor Swift surprised her fans by revealing that her Eras Tour concert would be transformed into a cinematic experience, and the rush to secure tickets reached such heights that the AMC app could not handle the massive influx of users.
According to reports from Collider, the announcement of the Eras Tour movie had fans eagerly flocking to the AMC app to purchase tickets for the much-anticipated event. However, the surge in traffic overwhelmed the app’s servers, resulting in a complete crash of the system. A message from the app conveyed that due to the extraordinary demand, online ticket reservations were temporarily suspended, prompting potential buyers to consider visiting their local AMC Theatre in person to make their ticket purchases.
Billboard reached out to AMC for further insights into the situation. AMC acknowledged that Taylor Swift’s passionate fanbase has historically posed a challenge for ticketing systems during initial ticket sales. The demand from fans often leads to delays in the purchasing process, longer-than-usual waiting room times, and occasional outages. AMC assured fans that they are committed to swiftly addressing any disruptions to ensure a smooth ticket-buying experience, as they communicated to The Hollywood Reporter on the same day.
A formal release unveiled the details of the Eras Tour movie screenings. Starting from October 13, all AMC Theatre locations across the United States are set to feature the movie multiple times a day on Thursdays, Fridays, Saturdays, and Sundays. Ticket prices have been fixed at $19.89 plus tax for adults and $13.13 plus tax for children and seniors, with the exception of AMC’s premium large-format screens. The movie will be available in AMC theaters across the United States, Canada, and Mexico. Interested viewers can now purchase tickets through designated links.
In addition to the official announcement, Taylor Swift herself played an active role in building excitement for the upcoming movie. The artist shared a trailer for the film, expressing her heartfelt connection to the Eras Tour and her anticipation for the cinematic release. She encouraged fans to embrace the celebratory atmosphere by donning attire inspired by different eras of her music, exchanging friendship bracelets, and fully engaging in the spirit of singing and dancing. Her announcement echoed a sense of unity and enthusiasm, inviting fans to secure their tickets and join her in reliving the concert experience on the big screen.
The incident is a testament to Taylor Swift’s fans’ unwavering devotion and remarkable ability to create waves in the digital realm. The crashed app incident highlights the massive demand for the Eras Tour movie and underscores fandom’s power in shaping the entertainment landscape. As the October 13 release date approaches, it remains to be seen how the enthusiastic Swifties will continue to make their mark on the music and cinema industry.
