Zayn Malik, the accomplished musician, has taken an exciting new direction by venturing into the world of non-alcoholic beverages. The 30-year-old artist recently revealed that he has assumed the role of Chief Creative Officer and co-owner of the alcohol-free drink brand Mixoloshe. To commemorate this collaboration, Zayn Malik introduced his very first mocktail: the lychee martini.
In an exclusive statement, Malik expressed his belief that the non-alcoholic beverage market is ripe for transformation. He highlighted a growing shift among consumers towards healthier and alcohol-free alternatives, presenting an opportunity for Mixoloshe to redefine the industry.
To announce this thrilling partnership and unveil the lychee martini, the former One Direction member starred in a bold advertising campaign set against the stunning backdrop of Turks & Caicos. The commercial features Zayn Malik enjoying a non-alcoholic lychee martini by the water and showcases the unique can design. Inspired by Malik’s own tattoos, the can features exact replicas of his ink, including the distinctive “ZAP!” tattoo adorning his arm.
The new lychee martini flavor is described by Mixoloshe as “sweet, floral, and slightly tropical.” This aligns with the brand’s commitment to utilizing real, high-quality ingredients. Those who have had the opportunity to savor the lychee martini have been captivated by its sophisticated fruity flavor and its remarkable ability to evoke the aromatic essence of an alcoholic cocktail, despite containing no alcohol.
Mixoloshe boasts a range of seven other canned non-alcoholic cocktails, including options like the tropical smoky margarita and the blueberry gin and tonic. This female-founded brand also offers non-alcoholic alternatives for tequila, gin, and whiskey.
Zayn Malik expressed his utmost enthusiasm for making a significant impact in the non-alcoholic beverage category and aspired to create one of the most talked-about drinks globally.
For those eager to try Zayn Malik’s lychee martini, a four-pack is available at Walmart for $10, while 12-packs can be exclusively purchased online through Walmart, Amazon, and Mixoloshe for $35. This exciting collaboration between Zayn Malik and Mixoloshe is set to redefine the non-alcoholic beverage industry, offering innovative and delicious alternatives for consumers.
