We acknowledge the significance of your online privacy and acknowledge that granting us permission to collect some personal information requires a great deal of trust. We seek this consent as it enables Distinct Post to offer a platform that amplifies the voices of the marginalized. By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Distinct PostDistinct Post
Aa
  • Home
  • Israel-Gaza Conflict
  • World
  • Entertainment
  • Style
  • Health
  • Sports
  • Business
  • Royals
Reading: McDonald’s loses long-running battle over chicken ‘Big Mac’ trademark battle
Share
Aa
Distinct PostDistinct Post
  • Home
  • Israel-Gaza Conflict
  • World
  • Entertainment
  • Style
  • Health
  • Sports
  • Business
  • Royals
Search
  • Home
  • Israel-Gaza Conflict
  • World
  • Entertainment
  • Style
  • Health
  • Sports
  • Business
  • Royals
Follow US
Distinct Post > Health > Food > McDonald’s loses long-running battle over chicken ‘Big Mac’ trademark battle
mcdonalds-loses-long-running-battle-over-chicken-big-mac-trademark-battle
Food

McDonald’s loses long-running battle over chicken ‘Big Mac’ trademark battle

Henry Ortiz Published June 5, 2024
SHARE

McDonald’s has lost a long-running legal battle against an Irish fast food chain after a top EU court ruled on Wednesday that the global chain could not exclusively call its chicken burgers “Big Mac”.

The long-running fight began in 2017 when Supermac’s of Ireland sought to have McDonald’s “Big Mac” trademark revoked in the European Union after the US giant opposed the Irish chain’s trademark application in the bloc.

The EU Intellectual Property Office (EUIPO) initially upheld Supermac’s application, but later on appeal reaffirmed the trademark protection for McDonald’s “Big Mac” hamburgers.

On Wednesday, the Luxembourg-based General Court altered the EUIPO’s decision, ruling that McDonald’s could not claim protection for the chicken version of its iconic burger, though the original beef one remains trademarked.

“The General Court holds that McDonald’s has not proved that the contested mark has been put to genuine use as regards the goods ‘chicken sandwiches’, the goods ‘foods prepared from poultry products’” and associated services, it ruled.

The McDonald’s Chicken Big Mac, which contains two chicken cutlets, cheese, lettuce, onions, pickled cucumbers and the special Big Mac sauce, is more widely available outside the EU.

McDonald’s can appeal the decision at the EU’s highest court.

In a statement, McDonald’s acknowledged the ruling, which it said “does not affect our right to use the ‘Big Mac’ trademark”.

Supermac’s managing director, Pat McDonagh, welcomed what he called

a “common sense” ruling.

“The original objective of our application to cancel was to shine a light on the use of trademark bullying by this multinational to stifle competition,” McDonagh said in a statement.

The ruling “represents a significant victory for small businesses throughout the world,” he said.

You Might Also Like

Australia examining possible contamination of spice mixes sold by India’s MDH and Everest that may be cancerous

Nestle denies ‘double standard’ claims on baby food in low-income countries

Kiwi Fruit: More Than a Tangy Treat, a Natural Mood Enhancer

Two Indian restaurant chains to battle in court over claims of “Who invented butter chicken and dal makhani?”

“#BoycottPizzaHut,” Pizza Hut faces boycott calls after Israeli franchises provide free meals to military bases

Henry Ortiz June 5, 2024 June 5, 2024
Popular News
israeli-protesters-storm-army-bases-over-arrest-of-soldiers-accused-of-abusing-palestinian-prisoner
Israel-Gaza ConflictMiddle East

Israeli protesters storm army bases over arrest of soldiers accused of abusing Palestinian prisoner

Jake Miller Jake Miller July 30, 2024
Israeli air and artillery strikes target two Gaza hospitals in early morning attack: Palestinian Media
Taylor Swift Set to Support Beau Travis Kelce Through Holiday Games in Kansas City
Charmaine’s Long-Awaited Delivery: The Story Behind the 5-Season Pregnancy on “Virgin River”
Disney+ Series Explores Untold Depths of Medusa’s Story in Percy Jackson Adaptation

Categories

  • Market
  • Tech
  • Fitness
  • Food
  • Celebrity
  • Fashion
  • Beauty
  • Football
  • Cricket
  • Entertainment
    • Celebrity
    • Movies
    • Television
  • Style
    • Arts
    • Beauty
    • Fashion
  • Health
    • Fitness
    • Food
  • Sports
    • Baseball
    • Basketball
    • Cricket
    • Football
    • Olympics
  • Business
    • Market
    • Tech
Useful Links
  • About us
  • Privacy policy
  • Term Of Use

2023 © Distinct Post News & Media. All Rights Reserved.

Welcome Back!

Sign in to your account

Lost your password?