The “Kate Middleton Effect” could soon take on an even more official tone, with reports suggesting that the Princess of Wales is considering granting royal warrants, the prestigious seal of approval awarded to British brands by members of the royal family.
The Princess has already had a profound impact on brands since her rise to fame in 2010, starting with the iconic blue Issa wrap dress she wore to announce her engagement to Prince William. The dress sold out within hours, kicking off a trend that has continued ever since. According to The Times, sources close to Kate have indicated that she is eager to lend her royal influence to support British companies through royal warrants, which recognize excellence in goods and services.
While the last Princess of Wales to issue royal warrants was Queen Mary in 1910, Kate could soon change this. Royal warrants are granted to companies that provide goods to the royal household and allow the businesses to display the royal arms, adding a prestigious stamp of approval. King Charles has granted royal warrants since 1980, but neither he nor his wife, Princess Diana, issued them during their respective times as Prince and Princess of Wales.
Kate’s potential involvement in granting royal warrants is being welcomed, with many brands already seeing a dramatic impact from her association. Known for her genuine connections to the companies she supports, Kate’s choices have led to significant sales boosts. Nicola Pink, founder of the PR and marketing agency We Are Pink, praised the authenticity of Kate’s influence, saying, “What makes it so powerful is that it has always felt genuine—she chooses brands she truly likes or wants to support.”
One such brand benefiting from Kate’s influence is British jewelry designer Catherine Zoraida. After the Princess of Wales was seen wearing Zoraida’s earrings on multiple occasions, the designer reported a staggering 500% increase in sales.
While there is no official timeline for when royal warrants will be granted by the Prince and Princess of Wales, insiders suggest that Kate’s interest in doing so is strong, particularly in recognizing British skills and industries. Royal warrants are awarded for a period of up to five years, and companies that receive them become part of the Royal Warrant Holders Association, gaining the ability to display the royal arms on their products.
Kate’s influence extends beyond her fashion choices. In early 2025, after a surprise visit to The Royal Marsden Hospital on January 14, where she received treatment for cancer, Kate announced that she is in remission, and shared her relief with fans, stating, “I am, however, looking forward to a fulfilling year ahead.”
As the Princess of Wales continues to navigate her public life following a challenging 2024, her influence remains stronger than ever. With her possible role in supporting British businesses through royal warrants, Kate’s impact is poised to further strengthen her legacy as a royal fashion icon and advocate for British industry.
