BTS member Jimin has been specified as Dior’s new global brand ambassador. A further action that indicates the importance of South Korea towards the World’s biggest luxury fashion houses. Kim Jones, Artistic Director of Dior’s men’s collections, said, The South Korean singer will lend his image to creations.
On Monday, Dior announces through social media, its appointment “solidifies” the singer’s friendship with the French label, and “continues a bond” with the artistic director of menswear Kim Jones. The post showed the image of the Jimin in a series of looks from the brand’s Summer 2023 collection. Jimin,” exemplifies the timeless spirit and singularity of Dior,” the announcement added.
The House is thrilled to announce @J.M from #BTS as new Dior global ambassador. Pictured here in a colorful look from #DiorSummer23, the singer is now lending his image to creations from the Artistic Director of Dior men’s collections, @MrKimJones.”
Via Dior’ Instagram post
They also add it to their other platform of social media and tweeted,
As a new global ambassador for Dior, @BTS_BigHit group member JIMIN kicks off this partnership by embodying the newest creations by Kim Jones. Wearing a sportswear, inspired look from the #DiorSummer23 collection, the performer channels Monsieur Dior’s passion for the outdoors.”
In his role as the new global ambassador, JIMIN exemplifies the timeless spirit and singularity of Dior as he continues a bond created in 2019 with Kim Jones, who designed @BTS_BigHit the stage looks, and solidifies his friendship with the House.”
Via Dior’ Twitter
Signing off with Jimin for Dior’s brand indicates that each member of the band can individually promote any brand. It appears when Dior looks to spread their business and its presence in the South Korean market. Dior added, “The South Korean artist now embodies the spirit and singularity of Dior style, modernity with a timeless signature,”
But how long the partnership between Dior and Jimin will last? It is still in doubt. Because, In 2022, BTS’ seven members revealed that they temporarily split the band so they can complete Korea’s mandatory military service. It appears to be as shocking news for the group’s massive fanbase, who called themselves the ‘Army’.
