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Distinct Post > Style > Fashion > H&M removes ad accused of sexualizing young girls
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Fashion

H&M removes ad accused of sexualizing young girls

Henry Ortiz Published January 23, 2024
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Swedish fast fashion giant H&M on Tuesday said it had pulled an advert for school clothing, which critics said sexualized young girls.

The campaign was launched in Australia and featured two young girls in school uniform with the caption “Make those heads turn in H&M’s Back to School fashion.”

🤔 Is it? Now removed.

CLOTHING chain H&M has been accused of SEXUALISING YOUNG CHILDREN with its latest school uniform ad.

The brand’s promo featured two girls in pinafore dresses with the slogan: “Make those heads turn in H&M’s Back to School fashion.”… pic.twitter.com/SRMEdQ8gUR

— Sandra Weeden (@SandraWeeden) January 22, 2024

Social media users pilloried the company for the ad, which has since been withdrawn.

“We have removed this ad,” a company spokesperson told AFP. “We are deeply sorry for the offence this has caused and we are looking into how we present campaigns going forward.”

On the Mumsnet parenting website, user “pickledandpuzzled” asked how the advert had been approved in the first place.

“It’s been taken down, but why aren’t these things spotted? What’s the thought process that generates these ads?”

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Henry Ortiz January 23, 2024 January 23, 2024
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