The rising popularity of side hustles among Gen Z is a reflection of the changing nature of work and the increasing desire for independence and financial stability. Gen Zers, who are known for their innovative mindset and digital savvy, are turning to side hustles as a way to supplement their income, gain valuable experience, and pursue their passions.
One of the main reasons why side hustles have become so popular among Gen Z is the high cost of education and the uncertain job market. With mounting student loan debt and fewer job opportunities, Gen Zers are looking for alternative ways to earn money and build a career. Side hustles offer them the opportunity to work on their own terms, develop their skills, and gain valuable experience that can help them stand out in a crowded job market.
A February 2023 global survey of 10,000 workers by Kantar shows that 40% of Gen Z workers are combining at least two roles.
Another reason why side hustles are so appealing to Gen Z is their digital savvy. Growing up in the age of technology, Gen Zers are comfortable using digital tools to market themselves, connect with customers, and build a brand. They can easily create an online presence, launch an e-commerce store, or offer their services as a freelancer. This makes it easier than ever for them to start a side hustle and reach a wider audience.
Types of Side Hustles
There are many different types of side hustles that Gen Zers are turning to, including:
- Freelancing: Many Gen Zers are offering their skills as freelancers, working in fields like writing, design, social media management, or web development. Freelancing allows them to work on their own terms, take on projects that interest them, and build a portfolio of work that can help them land future jobs.
- E-commerce: Selling products online has become a popular side hustle for Gen Zers, who can sell anything from handmade crafts to clothing, accessories, or digital products. E-commerce platforms like Etsy, Shopify, or Amazon make it easy for anyone to start an online store and reach customers around the world.
- Delivery services: With the rise of food delivery and courier services, many Gen Zers are turning to apps like UberEats, DoorDash, or Postmates to make extra money on the side. These services offer flexible schedules and the ability to earn tips, making them a popular option for side hustlers.
- Content creation: Gen Zers who are skilled at creating content on platforms like TikTok, Instagram, or YouTube can earn money through sponsorships, affiliate marketing, or by selling digital products. Building a personal brand through content creation can also help them stand out in a competitive job market.
- Tutoring: Gen Zers who excel in certain subjects can offer their expertise as a tutor, either in-person or online. Online tutoring platforms like Chegg or TutorMe make it easy to connect with students and earn money on the side.
Benefits of Side Hustles
Side hustles offer a range of benefits to Gen Zers, including:
- Additional income: Side hustles allow individuals to supplement their primary income, pay off debt, or save for future goals.
- Skill development: Side hustles offer an opportunity to gain new skills, build a portfolio of work, and develop an entrepreneurial mindset.
- Flexibility: Side hustles can be done on a part-time basis, making it easier to balance work, school, or other commitments.
- Pursuing passions: Side hustles allow individuals to pursue their passions, whether it’s writing, crafting, or teaching.
- Independence: Side hustles offer a sense of independence and control over one’s financial future.
The rising popularity of side hustles among Gen Z is a reflection of their desire for independence, financial stability, and career growth.
