Former US first lady Michelle Obama has launched a healthy food and drink company, PLEZi, aimed at tackling childhood obesity. The firm’s first product, a fruit juice for children in four flavors, contains 75% less sugar than average 100% fruit juices, Citing the company.
However, critics have accused Obama of selling out to the “Big Juice” industry, and of putting her own interests ahead of children’s health. US TV host Jesse Watters said the juice industry was a “sugar filled scam”, and that glazed doughnuts sometimes contained less sugar than juice. He also criticized the product’s additives.
However, critics have accused Obama of selling out to the “Big Juice” industry, and of putting her interests ahead of children’s health. US TV host Jesse Watters said the juice industry was a “sugar filled scam”, and that glazed doughnuts sometimes contained less sugar than juice. He also criticized the product’s additives.
Citing Fox News, former first lady Michelle Obama’s new venture, PLEZi, has come under scrutiny by critics who claim that the beverage is loaded with sugar and additives and that Obama is putting her bottom line above the well-being of children.
At the Wall Street Journal’s Future of Everything Festival, Obama announced the launch of PLEZi, a healthy food and beverage company that is targeted at fighting childhood obesity.
We’re hoping not to just provide healthy and delicious drinks and snacks for kids, but to jumpstart a race to the top that will transform the entire food industry. Because let’s face it, even after everything we accomplished during the White House years, it is still simply too hard for kids to grow up healthy.”
Obama wrote in a PLEZi Nutrition press release announcing the launch.
PLEZi Nutrition is rolling out its first product, a fruit juice for kids, in four flavors that it says contains 75% less sugar than average leading to 100% fruit juices.
However, some critics have questioned the healthiness of the product, with Jesse Watters of “Jesse Watters Primetime” claiming that Obama has sold out to “Big Juice” and is slinging unhealthy drinks for kids. Watters pointed out that glazed donuts sometimes have lower sugar content than juice beverages and read out the additives from the label of Obama’s new product, which includes citric acid, ascorbic acid, sodium citrate, and magnesium citrate.
Watters also played a montage of children reacting negatively to the Obama administration’s changes in federal school lunch standards, which removed the meat from school lunches. He questioned why Obama was pushing fruit juice down children’s throats after taking the meat out of their school lunches.
Despite the criticism, Obama remains committed to her mission of fighting childhood obesity and providing healthy options for kids. During her appearance on “The Tonight Show,” she discussed not being invited to the Trump White House for her official portrait unveiling. She did not address the criticism of her juice drink venture.
Therefore, while some critics have raised concerns about the healthiness of Michelle Obama’s new kids’ juice drink venture, PLEZi Nutrition, the former first lady remains committed to her mission of fighting childhood obesity and providing healthy options for kids. It remains to be seen whether PLEZi Nutrition will be successful in transforming the food industry and providing healthier options for children.