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Distinct Post > World > United Kingdom > King Charles Redefines Royal Philanthropy: Major Rebranding for Charities Marks a New Era
United Kingdom

King Charles Redefines Royal Philanthropy: Major Rebranding for Charities Marks a New Era

Jake Miller Published November 10, 2023
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In a significant announcement, Britain’s King Charles has charted a new course for the charitable legacy associated with his tenure as the Prince of Wales. The royal family shared this momentous decision on their official X platform, revealing that key charities would undergo a rebranding under King Charles’ reign. The Prince’s Trust is set to become The King’s Trust, PWCF will now be known as King Charles III Charitable Fund (KCCF), and The Prince’s Foundation will be renamed The King’s Foundation.

Announced today, following His Majesty's Accession…

➡️ The Prince's Trust will become The King's Trust.

➡️ PWCF will become King Charles III Charitable Fund (KCCF).

➡️ The Prince's Foundation will become The King's Foundation.https://t.co/x8oFex3xur

— The Royal Family (@RoyalFamily) November 10, 2023

Details about the Charities:

  1. The King’s Trust (Formerly The Prince’s Trust): Founded by Charles in 1976, The King’s Trust remains dedicated to empowering young people grappling with adversity. Having impacted over a million lives in the UK, this charity has extended its reach globally since 2015 through Prince’s Trust International. The renaming signifies a commitment to continued excellence in education, employability, and enterprise programs.
  2. King Charles III Charitable Fund (Formerly The Prince of Wales’s Charitable Fund): Established in 1979, this fund, now known as KCCF, stands as a beacon for positive change. Aligned with King Charles III’s values of harmony and sustainability, KCCF invests in causes ranging from the Environment and Countryside to Social Inclusion, Health and Wellbeing, and Heritage and Education. The objective is to create lasting improvements in lives and contribute to a sustainable future.
  3. The King’s Foundation (Formerly The Prince’s Foundation): Formed in 1986 and based at Dumfries House, Ayrshire, The King’s Foundation operates across multiple locations, fostering harmony between people, places, and the planet. With a focus on education and inspiration, this charity demonstrates how historical knowledge can drive sustainable community prosperity. It hosts thousands of visitors, delivers impactful programs for students, and spearheads crucial health and wellbeing initiatives.

This transformative decision by King Charles comes in the wake of recent reports suggesting disappointment within the royal family over Prince Harry and Meghan Markle allegedly declining the invitation to his 75th birthday celebration. Against this backdrop, King Charles is steering the royal charities into a new era, emphasizing a commitment to philanthropy, education, and sustainability. The rebranded charities reflect a broader vision for positive change and enduring contributions to society under the reign of King Charles III.

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