Kim Kardashian, the iconic reality star and influencer, may be gearing up for a challenging start to the year amid looming threats to her public exposure.
A recent report from Reuters Breakingviews suggests that Kardashian could be compelled to halt earnings from her shapewear company, Skims, due to anticipated policies that Instagram is contemplating. This unfortunate development coincides with the backdrop of a broader trend in the social media landscape – influencers increasingly leveraging their side hustles through platform advertisements.
The slowing growth of social media firms is partially attributed to influencers finding alternative revenue streams outside traditional advertising on these platforms. Notably, Meta owners find themselves in a challenging position, not reaping any benefits from the substantial earnings generated by influencers, despite these platforms serving as pivotal launchpads for their successful business ventures.
According to information sourced from market research outfit Insider Intelligence, “payments made directly to individual online stars have grown more quickly than advertising revenue at Instagram, Facebook, Alphabet-owned (GOOGL.O) YouTube, and Snap (SNAP.N).”
The current conundrum leaves platform owners with a singular option to claim a slice of the lucrative empires built by influencers – systematically restricting access for noncompliant accounts.
In this complex landscape, should influencers, including Kim Kardashian, resist cooperation, the report suggests that Mark Zuckerberg, the CEO of Meta, may exercise his influence by “reminding them of who has the upper hand.” This could potentially involve taking the drastic step of removing them from the very platforms that sustain their fame.
As the social media landscape evolves and influencers navigate the delicate balance between platform policies and their independent ventures, the potential impact on Kim Kardashian’s income and public exposure remains a topic of keen interest and speculation. The intersection of celebrity, business, and platform dynamics continues to shape the evolving narrative of influencers in the digital age.
