BLACKPINK’s dynamic member, Jennie, has stepped into a new chapter of her career, marked by the launch of her solo agency, ODD ATELIER. In a recent appearance on KBS 2TV’s music talk show, The Seasons, hosted by Lee Hyori, the 27-year-old singer opened up about her motivations for pursuing solo activities more freely and her continued commitment to group endeavors with YG Entertainment.
Jennie, acclaimed as the Pink Venom singer, revealed her aspirations for greater autonomy in her solo journey. During the interview, she expressed the need for a platform where she could engage in various solo activities and promotions without constraints. While maintaining a positive relationship with YG Entertainment, Jennie aimed to carve a unique path for herself through ODD ATELIER.
Intriguingly, Jennie disclosed the symbolism behind her agency’s distinct name, ODD ATELIER. She explained that it signifies her determination to excel, even if her path diverges from the conventional. The singer invited fans to support her in this new and unconventional journey, showcasing her commitment to pushing boundaries.
Jennie took a moment to express gratitude for her long-standing association with YG Entertainment, a company she has been affiliated with since her trainee days. Despite her pursuit of solo endeavors, she emphasized the continued positive relationship with YG and the valuable lessons learned from the renowned entertainment company.
In a significant announcement on her Instagram handle in December 2023, Jennie officially commenced her solo journey. Grateful for the accomplishments of the past year, she expressed excitement about the prospects in 2024. With the establishment of ODD ATELIER, she urged fans to extend their love and support for both her solo endeavors and BLACKPINK as a whole.
Jennie’s revelations on The Seasons offer a glimpse into her evolving career and the inception of ODD ATELIER. As she embraces the freedom to explore solo ventures, BLACKPINK’s Jennie remains a force to be reckoned with, ready to captivate audiences on her own terms. The launch of ODD ATELIER signifies not only a solo journey but a unique chapter in the artist’s flourishing career. Fans eagerly anticipate the distinct path that Jennie will pave for herself while continuing to contribute to the success of BLACKPINK.
