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Distinct Post > Entertainment > Celebrity > X lifts ban on searches for Taylor Swift after spread of deepfake images
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CelebrityTech

X lifts ban on searches for Taylor Swift after spread of deepfake images

Lisa Sean Published January 30, 2024
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Social media company X lifted the ban on searches for Taylor Swift on Monday evening, after blocking users from searching for her following the spread of fake sexually explicit images of the pop singer on the social media site last week.

The search has been reactivated and the social media platform “will continue to be vigilant for any attempt to spread this content and will remove it if we find it,” Joe Benarroch, head of business operations at X, said in a statement on Monday.

Searches for Taylor Swift’s name on Sunday afternoon on the social media platform formerly known as Twitter yielded the error message, “Something went wrong. Try reloading.” X had called the measure a temporary action done with an “abundance of caution.”

Twitter/X blocked searches for Taylor Swift temporarily as a way of prioritizing safety following AI images, head of business operations says:

“This is a temporary action and done with an abundance of caution as we prioritize safety on this issue” pic.twitter.com/BJJs8rqqbk

— Pop Base (@PopBase) January 28, 2024

One image of Taylor Swift, who was named Time Magazine’s “Person of the Year” in 2023, shared on X was viewed 47 million times before the account was suspended, according to a New York Times report.

The ban on searches came after the White House weighed in on Friday, calling the fake images “alarming” and highlighting that social media companies have a responsibility to prevent the spread of such misinformation.

The circulation of false images of Taylor Swift are alarming. We know that incidences like this disproportionately impact women and girls. @POTUS is committed to ensuring we reduce the risk of fake AI images through executive action. The work to find real solutions will continue. pic.twitter.com/IOIl9ntKtP

— Karine Jean-Pierre (@PressSec) January 26, 2024

Since billionaire Elon Musk acquired Twitter in 2022, he has faced criticism for his controversial posts, prompting many advertisers on the platform to pull back spending out of fear of being associated with harmful content.

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