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Distinct Post > Entertainment > Dunkin’s Innovative Collaboration with Ice Spice Takes Center Stage at the 2023 VMAs
Entertainment

Dunkin’s Innovative Collaboration with Ice Spice Takes Center Stage at the 2023 VMAs

Claire Martin Published September 14, 2023
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The 2023 MTV Video Music Awards (VMAs) were not just about music and electrifying performances; they also witnessed a groundbreaking collaboration that’s got everyone talking. Amid the viral moments, including Taylor Swift’s lively dance moves and Olivia Rodrigo’s show-stopping performance, Dunkin’ unveiled its latest limited-edition beverage in partnership with rising rap sensation Ice Spice, the Best New Artist award winner. This star-studded announcement took place during the awards show, and, in typical Dunkin’ fashion, even Hollywood A-lister Ben Affleck made a surprise appearance.

science, algebra, formulas, SWAG

Try the new Ice Spice Munchkins® drink NOW! pic.twitter.com/dxzeeBSvii

— Dunkin' (@dunkindonuts) September 13, 2023

This partnership, in all its ingenious glory, brings together Dunkin’, the iconic coffee and donut chain, and Ice Spice, whose star is rapidly on the rise. The collaboration is nothing short of a stroke of brilliance. Staying true to its name, the Dunkin’ drink is a delightful blend of iced and spiced elements, featuring the beloved pumpkin spice flavor. In a clever nod to Ice Spice’s music and her chart-topping 2022 hit “Munch (Feelin’ U),” Dunkin’ has ingeniously incorporated its signature Munchkin donut holes into the beverage.

So, what exactly is the Ice Spice Munchkins Drink? This enticing creation starts with Dunkin’s frozen coffee, skillfully blended with Pumpkin Munchkins, and then crowned with a lavish swirl of whipped cream and a drizzle of caramel.

science, algebra, formulas, SWAG

Try the new Ice Spice Munchkins® drink NOW! pic.twitter.com/dxzeeBSvii

— Dunkin' (@dunkindonuts) September 13, 2023

Curious to experience the hype firsthand, I made a beeline to my nearest Dunkin’ outpost to savor the Ice Spice Munchkins Drink. In the spirit of full disclosure, I must admit that I typically lean toward black coffee, which may or may not influence my taste preferences.

Upon first glance, the drink bore an uncanny resemblance to a milkshake rather than a coffee-based beverage. The cup was adorned with visible chunks of pumpkin Munchkins. To my surprise, my small-sized drink contained not just one, but two entire Munchkin donuts.

My inaugural sip was nothing short of a revelation: this concoction tasted more like pumpkin spice-infused milk than coffee. Coffee notes were barely discernible, with the dominant flavor being that of creamy milk. While subtle hints of pumpkin spice made their presence known, the overall impression was one of indulgent creaminess.

Now, let’s talk texture. This beverage is a textural playground, although not necessarily in the most favorable way. In my cup, the chunks presented a 50-50 chance of being soft, sweet Munchkin pieces, while the rest were comprised of crunchy ice fragments.

Intriguingly, I compared notes with a friend who had also ventured to sample the Ice Spice Munchkins Drink. She had not encountered the same issue with ice chunks in her beverage, leading me to speculate that the texture discrepancy in my drink might be attributed to the local Dunkin’ barista.

Despite these nuances, I found myself sipping away and nearly finishing the entire concoction. I could envision this as a delightful special afternoon treat or even a delectable dessert. It undoubtedly offers a refreshing twist on the classic pumpkin spice latte.

Have you had the opportunity to savor the Ice Spice Munchkins Drink? Share your thoughts and impressions with us in the comments below.

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