Hollywood icon and beauty entrepreneur Jennifer Aniston has launched a game-changing addition to her haircare brand, LolaVie.
Jennifer Aniston continues to expand her beauty empire with the launch of her latest product under the LolaVie label — the Powder Perfect Dry Shampoo. This marks the 12th product in the Friends alum’s growing haircare range since the brand’s debut in 2021.
At 56, the Morning Show star remains a force in both Hollywood and the beauty industry. Speaking to PEOPLE about her newest launch, Aniston described the product as a multi-functional essential: “There’s a little Swiss Army knife in this one too,” she said, hinting at its versatility.
According to Aniston, developing the dry shampoo was no quick process. “It took a while, and it was quite messy — in the best way,” she shared, referencing the trial-and-error phase to perfect the formula. “We didn’t just want something that masks oil. We wanted lift, volume, and texture.”
Jennifer also revealed that the product had already proven its worth during a recent photo shoot. “Chris [McMillan, her longtime hairstylist] was dousing my hair with it, and it gave it real texture. It’s multipurpose,” she noted.
The LolaVie Powder Perfect Dry Shampoo joins an already popular lineup of haircare essentials, all crafted with Aniston’s signature commitment to clean, effective ingredients. The brand has gained a loyal following for offering solutions that are both performance-driven and cruelty-free.
Beyond her beauty ventures, Jennifer is currently involved in the post-production of The Morning Show Season 4, set to premiere on September 17.
Meanwhile, rumors continue to swirl around her personal life, including speculated romance with Jim Curtis, although neither has confirmed the relationship publicly.
As Jennifer balances Hollywood and entrepreneurship, fans are eager to see what’s next — both on-screen and on the shelves.
