Meghan Markle is gearing up to launch her highly anticipated As Ever lifestyle brand, but her latest announcement didn’t go off without a hiccup.
In a newsletter sent to subscribers, the Duchess of Sussex introduced her new product line, which includes raspberry jam, lemon ginger tea, and a crepe mix. The collection, she explained, is inspired by her Montecito lifestyle and aims to bring a piece of that magic into people’s homes. Meghan even suggested customers reuse the jam jar as a “time capsule” for keepsakes, offering a personal touch to the products.
However, what should have been an exciting reveal quickly turned into a social media talking point when fans spotted a typo in the newsletter. Instead of linking to the official As Ever Instagram account, the newsletter mistakenly directed readers to “@aseveroffical”—a minor yet noticeable error. While the link still led to the correct page, the misspelling did not go unnoticed.
Social media users were quick to point out the blunder. “Her freakish attention to detail is amazing. Truly. Astonishing,” one person wrote sarcastically, while another remarked, “This can’t be real.” Many also criticized other formatting choices, such as unusual capitalizations and font selections, which further fueled the criticism.
Despite the typo, Meghan’s Instagram handle was correct, and the link still directed people to the correct page.
This slip-up adds to the list of challenges the Duchess has faced in launching her lifestyle brand. Earlier this year, As Ever underwent a rebrand after facing trademark issues with its original name, American Riviera Orchard.
Though the launch has had its setbacks, the official introduction of Meghan’s product line continues to stir excitement, with many eager to see what other items will be released under the As Ever brand in the coming weeks.
