Meghan Markle is once again capturing the attention of her fans, this time with a behind-the-scenes look at her latest business endeavor. The Duchess of Sussex excitedly shared a vibrant Instagram reel, building anticipation for the upcoming launch of her lifestyle brand, “As Ever.”
In the video, Meghan appears relaxed and joyful, dressed casually in a white sweatshirt and jeans. She can be seen multitasking—stirring two pots at once and even adding a playful dance to her routine. Another clip shows her carefully inspecting product packaging, with her brand’s signature items, including raspberry jam, honey, and herbal teas, neatly displayed around her.
“From start to finish. What an adventure it’s been,” Meghan wrote in her post, adding, “one more sleep!” The teaser perfectly captured the energy and excitement leading up to the big launch.
The ‘As Ever’ collection, which features a curated selection of treats, aims to offer a taste of Meghan’s Montecito lifestyle to consumers. The brand’s focus is on high-quality, artisanal products that reflect her personal tastes.

However, it wasn’t just the products that sparked curiosity among fans. In the background of one of the clips, a decorative planter caught the attention of eagle-eyed viewers. This led some to speculate that Meghan may be planning to expand her brand into homeware. “Is this a sneak peek of a home decor line?” one fan asked.
The buzz around Meghan’s brand comes on the heels of ‘As Ever’s debut, which saw products flying off the shelves within minutes of their release. As fans eagerly await more updates, Meghan’s next move remains a mystery, but her dedicated followers are already keeping an eye out for any new developments.