Greta Gerwig, the writer and director of an eagerly-awaited film based on the Mattel dolls described her concept behind the detailed Barbie Dreamhouse that the supposed doll (Margot Robbie) lives in. Her dedication to bringing Barbie to life caused a global shortage of pink paint.
Maintaining the ‘kid-ness’ was important. I wanted the pinks to be very bright, and everything to be almost too much.”
Gerwig told Architectural Digest.
She added that every description was implied to capture what made me love Barbie when I was a little girl.
Sarah Greenwood, the Production designer told that the production of the Barbie movie caused an unexpected shortage of the fluorescent shade of Rosco paints.
The world, ran out of pink, Greenwood said. Greenwood previously told IndieWire that “pink became the film’s supposition” when designing the look of the getup film.
Motivation for the aesthetic of the Dreamhouse went from “Pee-wee’s Big Adventure” to “An American in Paris.” The architecture of the house itself was rooted in midcentury modernism found in Palm Springs. The set was constructed at the Warner Bros. Studios lot outside of London and included a hand-painted backdrop instead of CGI.
We were literally creating the alternate universe of Barbie Land. Everything needed to be tactile, because toys are, above all, things you touch.”
Gerwig told AD.
Greta Gerwig stated that “authentic artificiality” was key.
I wanted to capture what was so ridiculously fun about the Dreamhouses. Why walk down stairs when you can slide into your pool? Why trudge up stairs when you take an elevator that matches your dress? There are no walls and no doors. Dreamhouses assume that you never have anything you wish was private — there is no place to hide.”