Renowned singer-songwriter Shakira is set to be honored with the esteemed Video Vanguard Award at the upcoming 2023 MTV Video Music Awards (VMAs), scheduled for September 12th in New Jersey. This prestigious accolade, presented by MTV, recognizes Shakira’s exceptional contributions to the music industry and her groundbreaking impact on the global stage. The pop icon will not only be bestowed with this coveted award but will also grace the VMA stage with a highly anticipated performance.
Shakira’s selection as the recipient of the Video Vanguard Award is historic, as she becomes the first South American artist to be honored with this distinction. Her global influence, innovative music, and trailblazing achievements have earned her a unique place in the world of entertainment. The announcement of her receiving this award has generated excitement among fans and the industry alike.
This year’s VMAs hold special significance for Shakira as she secures nominations across four distinct categories. The artist is vying for the title of “Artist of the Year,” and her collaborative efforts have garnered nominations in the “Best Collaboration” category for her work with Karol G on the hit “TQG.” Additionally, her remarkable impact on the Latin music scene is acknowledged through nominations for “Best Latin” for both “TQG” and “Acróstico.”
Bruce Gilmer, Paramount’s President of Music, Music Talent, Programming, and Events, along with Paramount+’s Chief Content Officer for Music, expressed his admiration for Shakira’s enduring influence. Recognizing her role as a global force, Gilmer commended her for being a trailblazer for women worldwide and an instrumental figure in the globalization of Latin music. Her unwavering commitment to music and entertainment continues to resonate across diverse audiences.
Shakira’s journey in the music world has been punctuated by notable VMA wins. Her victory in 2000 for International Viewer’s Choice (Latin America North) for “Ojos Así” marked her debut triumph. She further solidified her impact with victories in the same category in 2002 for “Whenever, Wherever/Suerte” and in 2007 for the iconic collaboration “Beautiful Liar” with Beyoncé. Her achievements also extend to the “Best Choreography in a Video” award for “Hips Don’t Lie.”
Beyond her VMA successes, Shakira’s influence extends to the Billboard Hot 100 chart. Following her collaboration with Shakira: Bzrp Music Sessions, Vol. 53 and “TQG,” she achieved her first top-10 singles on the chart, underscoring her continued relevance and innovation.
Shakira’s recognition with the Video Vanguard Award is a testament to her enduring legacy and contributions to the music industry. Her journey from humble beginnings in the ’90s to becoming an international icon exemplifies her artistry, resilience, and far-reaching impact. As the 2023 MTV VMAs approach, the world anticipates a memorable night of celebration, where Shakira’s exceptional achievements will rightfully take center stage.
