Meghan Markle’s lifestyle brand, As Ever, has been touted as an elegant reflection of the Montecito luxury she’s known for. However, the physical headquarters of the brand have raised some eyebrows, especially when compared to the luxurious image associated with the Duchess of Sussex.
According to the Daily Mail, As Ever is based in a nondescript grey office building located on Sunset Boulevard in Los Angeles. The building, situated next to a rundown motel and visible homeless encampments, presents a stark contrast to the opulent lifestyle that Meghan’s brand promotes. The three-story structure, which appears to be connected to a Netflix studio lot, is far removed from the glamorous aesthetic one might expect from a global brand founded by a real-life duchess.
The office building itself appears plain and unremarkable, raising questions about how this location aligns with the message of “elevating the everyday into the exceptional” that As Ever champions. While Meghan’s product line includes chic items like herbal teas and wildflower honey, the office’s humble exterior is anything but luxurious.
One passerby expressed surprise at the contrast, saying, “Her products sound so fancy, but the building her company is based in is about as basic as it gets.” Another remarked, “You would think a real-life duchess would have a more glamorous headquarters. It’s a drab and shabby building. Quite a sad-looking place.”
Despite the modest appearance of the office, it’s possible that the location serves as little more than a mailing address for the brand. According to reports, the front door of the building remains locked, and shelves inside appear empty. Even Netflix employees working nearby seem unsure about the purpose of the space, leading some to speculate that the office is primarily used for administrative purposes rather than as a central hub for operations.
While the location may be less than glamorous, it’s worth noting that the headquarters might simply be a practical choice for a lifestyle brand looking to establish itself in a city known for its entertainment industry. With no official comment from Meghan Markle or her team on the headquarters, it’s unclear whether the building is a permanent base or a temporary setup for logistical reasons.
As Meghan’s brand continues to grow, it will be interesting to see how the public perception of its headquarters evolves and if the Duchess plans to align As Ever’s physical presence with its aspirational image. For now, it appears that her products are still gaining traction, despite the unassuming location of her business’s headquarters.
