Sydney Sweeney is facing criticism after a bold promotional stunt tied to her lingerie campaign sparked backlash online.
The actress reportedly climbed the iconic Hollywood Sign while filming a campaign video, later shared on social media. The footage showed Sweeney scaling the structure at night and hanging lace bras across part of the sign.
Social Media Backlash Builds
The stunt quickly drew criticism, with many questioning both the safety and legality of the act.
Some users mocked the campaign, while others raised concerns about potential consequences. “Doesn’t climbing the sign carry actual jail time?” one commenter wrote, reflecting a wider debate over whether the move crossed a legal line.
Officials Deny Permission
Although the production reportedly had authorization to film in the surrounding area, officials clarified that no permission was granted to physically interact with the landmark.
A statement from the Hollywood Chamber of Commerce confirmed that the production did not receive any license to climb or use the sign itself.
Despite the controversy, the Los Angeles Police Department stated that no formal complaint has been filed, and no charges have been brought against Sweeney or the production team.
Follows Previous Campaign Controversy
This latest backlash comes shortly after Sweeney faced criticism over a campaign with American Eagle Outfitters.
The ad, built around the slogan “Sydney Sweeney has great jeans,” went viral but also sparked debate. Critics argued that the wordplay between “jeans” and “genes” blurred lines between fashion and genetic traits, with some suggesting it touched on sensitive issues related to beauty standards.
A Pattern of Bold Marketing
Sweeney’s latest campaign highlights a growing trend of high-risk, attention-grabbing celebrity marketing strategies designed to go viral—though not always without controversy.
While no legal action has been taken so far, the incident has reignited discussions about boundaries in advertising, public safety, and the responsibilities that come with using iconic landmarks for promotion.
